Hi, I’m Linda. I design systems that make businesses easier to run.
Why I focus on systems that actually work
I’ve spent over 20 years leading digital delivery and complex system implementations in large organisations and high-stakes environments.
My work has involved designing and delivering systems where failure wasn’t an option. Programs with immovable deadlines, real operational risk, and thousands of people relying on the outcome.
Over time, I noticed something consistent: when systems are clear, well-designed, and built to account for real human behaviour, work becomes calmer. When they aren’t, capable people end up carrying far too much.
Hours Back Lab is where I apply that same delivery mindset to smaller, service-based businesses, using automation and AI to reduce manual work and keep systems running.
I work with women who want their business to keep moving without everything running through them.
That might mean building systems together, implementing them for you, or helping you decide what to simplify, automate, or let go of based on your real capacity.